activation
The new Audi Q5 launch and driving event
In August 2022, downtown Taipei was transformed into an off-road paradise for the launch of the new Audi Q5 range of premium SUVs. Invited guests were treated to the unforgettable sensation of putting models such as the Q5 40 TFSI quattro, Q5 Sportback 40 TFSI quattro and their respective ‘Launch Editions’ through their paces. The off-road course included a variety of driving conditions, including slopes, puddles, steep inclines and declines and challenging bumpy roads.
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digital
XR Hub Taiwan
Taiwan’s key role in the global technology industry chain was highlighted recently when Meta joined the Institute for Information Industry (III) to create the first Meta XR Hub in Asia – Meta XR Hub Taiwan.
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exhibition
Taipei Dangdai Art & Ideas
Taipei Dangdai celebrated its third edition in May 2022, welcoming new collectors and a significant uptick in market demand. Presented by UBS, the three-day fair attracted over 20,000 visitors to the Taipei World Trade Centre, as well as 62 leading galleries from around the world. All could participate safely thanks to the introduction of a variety of anti-pandemic measures.
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activation
Taipei Fashion Week AW22
Taipei Fashion Week returned in March to showcase the new creations for the Autumn-Winter 2022 season. An opening show combining natural themes and digital technologies such as cloud platform enabled visitors to connect with each other and the event’s theme of sustainability – a first for Asia, and one intended to establish it as a leading advocate of zero carbon emissions and sustainable fashion.
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exhibition
SEMICON Taiwan 2021
SEMICON Taiwan 2021, the only professional semiconductor exhibition and the most international event in Taiwan, brought 2021 to a satisfying close. Themed ‘Forward as One’, the event – whose scale continues to grow – featured 650 leading manufacturers and brands, and 2,150 booths in total.
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activation
Taipei Fashion Week SS22
The Taipei Fashion Week spring-summer 2022 event more than lived up to expectations, with a showcase that combined local and international aesthetics into a diverse, crowd-pleasing immersive experience.
Pico activated several key Taipei Fashion Week SS22 events, including at Songshan Cultural and Creative Park, Taipei 101, A11 of Shin Kong Mitsukoshi Xinyi Place and Eastern District Fashion Supply Station in Taipei. In each, guests enjoyed an alluring brand-saturated atmosphere which brought the ideas and sheer creativity of designers into sharp focus.
activation
Audi House of Progress Taipei and Audi e-tron GT launch
The era of the electric car was truly underway in Taiwan in November 2021 with Audi’s launch of the premium e-tron GT saloon at Huashan 1914 Creative Park Taipei. The famed German marque immediately followed with another event at the same location; the ‘Audi House of Progress Taipei’, which continued the excitement with a showcase of their complete line of electric vehicles.
Audi Taiwan harnessed a wide range of Pico’s expertise to help deliver their one-two punch, including event and exhibition activation, design and build, production, site set-up, venue management. The Pico team also managed the events’ registration, as well as planning and implementing infection prevention measures.
activation
The all new Audi A3 Launch Event
Audi’s latest generation A3 arrived in Taiwan amid the buzz of a party, thanks to a boldly different approach to the usual vehicle launch formula. Media and VIP guests were swept into a celebratory spirit as they contemplated the qualities of the new car while enjoying a catwalk show and spectacular lighting effects.
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activation
Taipei Fashion Week AW21
Taipei Fashion Week returned as an in-person event in March 2021 to reconnect with the fashion world face-to-face. The Autumn-Winter 2021 edition was also the first biannual Fashion Week, bringing the Taipei event in line with those of the world’s fashion capitals.
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activation
Land Rover Car Launch – Defender Wins at Event Marketing Awards 2021
Introduced in 1948, the original Defender was Land Rover’s very first model, and one whose ability to cross any terrain in any weather made the car and the brand a legend. For 2021, Land Rover has unveiled an all-new Defender – designed and built for 21st century adventurers.
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