exhibition
20th Shanghai International Automobile Industry Exhibition
In almost four decades, the biennial Shanghai International Automobile Industry Exhibition – otherwise known as Auto Shanghai – has developed into one of the world’s most prestigious and dynamic automotive industry events. Set to run from 18-27 April, the 20th edition is themed ‘Embracing the new era of automobile industry’ and will throw a spotlight on current trends such as low-carbon transformation and industrial chain optimisation.
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exhibition
5th China International Import Expo
Hosted by the Chinese government, the prestigious China International Import Expo (CIIE) provides a high-profile channel for countries and regions to do business as well as demonstrating the government’s support for international economic cooperation and trade.
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deliver
Renovation of Hua Bao Lou
One of the first specialty shops established in Shanghai after China’s reforms and opening in the 1980s, Hua Bao Lou grew to become one of the city’s largest destinations for crafts and antiques, with a diverse mid- to high-end stock that also included jewellery, paintings and calligraphy. Known for its unique retromodern style, the shop closed for renovation in 2020, with Pico appointed to provide prop production and installation and other services for phase one of the project. Reopened in December 2021, the renovated Hua Bao Lou interior recreates the eclectic traditional-modern charm of the original – very much in keeping with the Ming and Qing dynasty cues of the building’s exterior.
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exhibition
The 4th China International Import Expo
The 4th China International Import Expo (CIIE) takes place in Shanghai in November 2021. Remarkable success at the previous editions has earned Pico contracts for the fourth year. This year, Pico provides services for 20 high-profile brands including Arla️, Covestro, DuPont, GE Group, GE Healthcare, Gensler, HIWIN, Jaguar Land Rover, Johnson Controls, Kulicke & Soffa, Mercedes-Benz, Olympus, Singapore Business Federation, U.S. Grains Council, Yonex and more.
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activation
OPPO at ChinaJoy 2021
The annual China Digital Entertainment Expo and Conference (ChinaJoy) is one of the digital entertainment industry’s true mega events. The show brings together all the latest products and technologies from the worlds of games, animation and esports, making it an irresistible attraction for young audiences.
The 2021 edition was held at the Shanghai New International Expo Center from July to August. Pico has once again been entrusted by OPPO to activate their brand presence at the show, with services including design and build, event management and booth operation.
deliver
‘Wynn Macau Week 2021’ roadshow
‘Wynn Macau Week 2021’ was one outcome of a collaboration between the renowned hotel brand and the Macau SAR Government to rejuvenate tourism by promoting Macau as a destination of choice. Between late March and early June, the ‘Wynn Macau Week 2021’ roadshow visited Hangzhou, Nanjing and Shanghai to take its message directly to a target audience of city residents and visitors.
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exhibition
ChinaJoy 2021
The annual China Digital Entertainment Expo and Conference (ChinaJoy) is one of the digital entertainment industry’s mega gaming events, showcasing products and technologies for games, animations, e-sports and more. For brands who want to reach out to the younger consumers, participating in ChinaJoy, which draws a largely youthful audience, is a necessity.
At the influential show's 2021 edition, Pico was entrusted by Baidu, Ripe Fruit Co., Unity and other brands to activate presences that At the influential show's 2021 edition, Pico was entrusted by Ambition China, Baidu, JD, OPPO, Ripe Fruit Co. and Unity to activate presences that connected with their target customers.
exhibition
Lexus at Auto Shanghai 2021
The 19th Shanghai International Automobile Industry Exhibition (Auto Shanghai) was the first physical A-class motor show to be held as scheduled in 2021. Themed ‘Embracing Change’, it showcased products from 1,000 companies and attracted 810,000 visitors.
For Japanese luxury carmaker Lexus, the show would be especially auspicious, marking the global launch of its latest generation ES saloon as well as the first global showcase of the advanced new LF-Z Electrified Concept. With this in mind, Pico was appointed to both plan the launch event and provide design, build and professional operational services for the marque’s 1,620 sq. m. booth.
activation
Volvo New XC60 Launch Event
In June 2021, Pico helped Volvo create an unconventional product launch event at the Ansa International Convention Center in Shanghai. The new product was the latest XC60, and the event’s merging of artistic elegance and football fandom aimed at boosting its audience appeal.
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exhibition
Polestar at Auto Shanghai 2021
Held from 19 to 28 April, the 19th Shanghai International Automobile Industry Exhibition (Auto Shanghai) was the first physical A-class motor show held as scheduled this year. Themed ‘Embracing Change’, it showcased products from 1,000 companies and attracted 810,000 visitors.
Polestar, a Swedish electric car brand, appointed Pico to provide professional operational services for its Auto Shanghai presence, including developing a mobile app to boost audience engagement with the brand.