exhibition
Auto Guangzhou 2022
Marques from around the world converged in China to start the new year sensationally at the Auto Guangzhou, set to run from 30 December 2022 to 8 January 2023. Building on Pico’s success at previous editions, the latest show saw the team activating an elite line-up of brands, including ARCFOX, Audi, Beijing Hyundai, BYD, Cadillac, Jaguar, Land Rover, Lexus, Li Auto, Maserati, ORA, Rising Auto, smart, Xiaopeng Motors and ZEEKR.
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activation
GAC Toyota bZ Experience Centre
Connecting prospective customers with GAC Toyota’s range of bZ new energy vehicles is the task of the two new GAC Toyota bZ Experience Centres in Guangzhou. Taking ‘meet’ as their basic concept, the Centres evolved a futuristic technological look across their multiple experience zones, all designed to entertain, engage and demonstrate brand values and technological novelty. Pico was appointed to provide creative planning and spatial and decorative design to activate both Centres.
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exhibition
Auto Guangzhou 2021
The greatest car brands from China and abroad are all set to display their latest wares at Auto Guangzhou, running from 11 to 28 November. Pico's consistent success at previous editions has earned them activation contracts from almost 20 marques at the latest show, including Cadillac, Changan Oshan, Dongfeng Citroën, Dongfeng Peugeot, EEZI, GAC Aion, GAC FCA Jeep, GWM, ORA, Lexus, Li Auto, Polestar, Rolls-Royce, SAIC MG, Volvo, WEY, Xiaopeng Motors (XPENG) and ZEEKR. Keep watching to see the stunning results.
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innovation
Guangdong CPS Digitalised Innovation Centre for Smart Discrete Manufacturing
The Guangdong CPS Digitalised Innovation Centre for Smart Discrete Manufacturing is a provincial-level establishment with a mission of utilising cyber-physical system (CPS) related technologies to enable digital transformation of discrete manufacturing and equipment manufacturing. The economic benefits of realising a new generation of smart manufacturing can be enormous.
Pico was entrusted to provide a full range of brand activation services for the facility, including overall planning, visual branding, experience creation, spatial design and build, and creating online exhibition halls.
activation
Baidu Autonomous Driving Guangzhou MaaS Event
As this three-day showcase of Baidu’s technology showed, autonomous vehicles are no longer the stuff of dreams, but are on the verge of driving into our everyday lives. Hosted at the Sino-Singapore Guangzhou Knowledge City in Guangzhou in February 2021, Pico was appointed to activate the event with design and build, on-site set-up and operations services.
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activation
2021 GAC Motor EMPOW55 run
GAC Motor made New Year’s Day a special one for hundreds of joggers invited to discover the EMPOW55, a sporty saloon designed especially for young drivers. Themed ‘run together, run further, run with style’, the centrepiece of the event was a five-kilometre jog at Baiyun Mountain in Guangzhou.
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exhibition
Auto Guangzhou 2020
Remarkable success at the previous editions of Auto Guangzhou has earned Pico contracts from high-profile car marques from China and abroad. In 2020, Pico provided services for Baojun, Cadillac, Dongfeng Peugeot, Great Wall Motor, Jeep, Lexus, Lixiang, Lynk & Co, Mercedes-Benz, Polestar, Rolls-Royce, Škoda and more.
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activation
Taiwan Beer Pavilion at Guangzhou Asian Games
The 2010 Asian Games in Guangzhou, China, presented many companies with an opportunity to convey a positive brand image to a large and diverse audience of local and international visitors. Among these companies was Taiwan Beer, a brand that is both synonymous with Taiwanese culture and the island’s best selling beer. It saw a partnership with the Games as an excellent means of ‘testing the waters’ in the mainland China market.
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