OMEN Challenge – The Video Game Game Show

On 29 January 2021, OMEN – HP’s gaming brand – presented the ‘OMEN Challenge - The Video Game Game Show’ livestream event. An online experience, the event introduced the OMEN Gaming Hub while offering a fresh perspective on the world of gaming. Players from all over the US competed to win an ultimate battle station kitted out with the latest OMEN products. Infinity Marketing Team was entrusted to provide virtual event production service for the programme.

OMEN’s virtual livestream tournament at PAX Online

Spearheaded by OMEN – HP’s gaming brand – and the leading tech company Intel, the first-ever virtual livestream tournament of a skateboarding video game, Tony Hawk’s Pro Skater 1+2, was hosted at PAX Online in September 2020. PAX Online is a nine-day online event with non-stop streams of gaming and esports actions running 24 hours a day.

OMEN Underground - A virtual livestream event

Spearheaded by OMEN – HP’s gaming brand – and contemporary fashion and streetwear platform HYPEBEAST, the first-ever OMEN Underground was a virtual livestream event which showcased the growing influence of gaming in contemporary culture.

PUBGM 4th Anniversary ​– AR treasure hunt

Player Unknown Battleground Mobile (“PUBGM”) is one of the world’s highest-grossing mobile games under the technology and entertainment conglomerate, Tencent Group. Published by Proxima Beta of Level Infinite, a Tencent subsidiary, the brand sought to further boost its market share in the key European countries of Austria, France, Germany, Ireland, Romania, Sweden, UK – both by gaining new daily users and converting existing users on other platforms to the mobile game. PUBGM’s fourth anniversary presented a natural opportunity for the campaign to invite players to join in the celebration.

The ultimate result was an adventurous player experience that seamlessly blended real and virtual worlds. Pico was appointed to conceptualise, design and develop the project’s web app, and design and develop its AR treasure hunt.

OPPO at ChinaJoy 2021

The annual China Digital Entertainment Expo and Conference (ChinaJoy) is one of the digital entertainment industry’s true mega events. The show brings together all the latest products and technologies from the worlds of games, animation and esports, making it an irresistible attraction for young audiences.

The 2021 edition was held at the Shanghai New International Expo Center from July to August. Pico has once again been entrusted by OPPO to activate their brand presence at the show, with services including design and build, event management and booth operation.

ChinaJoy 2021

The annual China Digital Entertainment Expo and Conference (ChinaJoy) is one of the digital entertainment industry’s mega gaming events, showcasing products and technologies for games, animations, e-sports and more. For brands who want to reach out to the younger consumers, participating in ChinaJoy, which draws a largely youthful audience, is a necessity.

At the influential show's 2021 edition, Pico was entrusted by Baidu, Ripe Fruit Co., Unity and other brands to activate presences that At the influential show's 2021 edition, Pico was entrusted by Ambition China, Baidu, JD, OPPO, Ripe Fruit Co. and Unity to activate presences that connected with their target customers.

2020 Tencent Game Bot Zhiji physical exhibition in Kexing Science Park

Known as an ‘AI game companion’, Tencent’s Game Bot Zhiji is an upgraded product that brings gameplay to a new level, offering players more scenarios and opportunities to personalise their activity. To introduce Zhiji and its virtues to clients, Tencent Games organized a Tencent Game Bot Zhiji exhibition at Kexing Science Park in Shenzhen.

Tencent Games at ChinaJoy 2020

The China Digital Entertainment Expo and Conference (ChinaJoy) is one of the industry’s mega gaming events. Held in late July to early August at the Shanghai New International Expo Center, the 2020 edition continued its tradition of fostering deeper communication between gamers and companies.

Tencent Games’ striking 996 sq. m. booth was the result of their commissioning Pico to create a brand presence with a theme of “spark more, explore more possibilities”. The booth housed six of the brand’s popular IPs (intellectual properties) and an array of in-person activities, creating an immersive feast of digital and cultural creative products for young visitors.

JD at ChinaJoy 2020

The China Digital Entertainment Expo and Conference (ChinaJoy) is a mega gaming event in the industry. This year’s ChinaJoy was held at the Shanghai New International Expo Center from July to August as scheduled, continuing to drive extensive communications between gamers and companies.

JD at ChinaJoy 2019

For most brands who want to tap into the gaming market, catching the attention of the thousands of digital entertainment consumers at ChinaJoy – the China Digital Entertainment Expo and Conference – is a crucial necessity.

Pico was tasked with creating a massive booth for JD at ChinaJoy 2019. The booth aimed to activate the brand's presence in the e-sports sector, and influence consumer behaviour to consider JD as the preferred platform for computers and digital devices.