digital
HP Antarctic Dome at Coachella
Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – a mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.
REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.
exhibition
TCL at CES international consumer electronics and technology show 2022
For TCL, a leader in television and consumer electronics, the recent CES international consumer electronics and technology show in Las Vegas was a high-profile opportunity to bring a spotlight to their commitment to sustainable solutions, premium technology and endless entertainment options to customers around the globe.
Pico’s design, build and event operation services helped to activate TCL’s presence and get their message across.
Click here to revisit CES and see how TCL will reshape 2022: https://www.tcl.com/us/en/ces
activation
‘COLMO AVANT series and Starry Sky air conditioner’ online launch
The theme ‘A new landscape, a new space’ hinted that the hybrid ‘COLMO AVANT series and Starry Sky air conditioner’ launch event would be much more than a new product showcase. Held in May at the Nanhai International Exhibition and Convention Centre in Foshan by COLMO, a high-end AI appliance brand, the programme also gave consumers expert insight on the ‘ideal home’, as well as plenty of entertainment.
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virtual
The 14th China (Anhui) International Household Appliances and Consumer Electronics Expo
At the 14th China (Anhui) International Household Appliances and Consumer Electronics Expo’s (‘ACE Expo’) first-ever online exhibition, more than 200 brands showcased their latest technology products across seven themed zones and five pavilions, with the Expo programme also featuring ‘exhibition’, ‘industry forum’ and ‘business meeting’ sessions.
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exhibition
OPPO at MWC Barcelona 2022
As one of the world’s most influential events for the connectivity industry, MWC (Mobile World Congress) Barcelona 2022 serves as a rendezvous for the sector’s biggest names. OPPO, one of the world’s leading smart device innovators, showcased an array of new connectivity products and breakthroughs in AR and 5G at the exhibition. Themed ‘Shape the Future’, the brand’s booth was activated with Pico’s design and build, exhibition planning and operation services.
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exhibition
ZTE at MWC Barcelona 2022
Among the exhibitors at MWC (Mobile World Congress) Barcelona 2022 in February was ZTE Corporation, one of the global leading integrated communications and information solutions providers. Themed ‘Inspire the Digital World’, the brand’s 1,500 sq.m. pavilion showcased an array of existing products ranging from smartphones to mobile internet to customer premise equipment, as well as serving as a launch pad for several new ones. Visitors to the display experienced simulated scenarios demonstrating ZTE’s innovative technologies and products at work. Pico was appointed to provide build service for the pavilion.
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digital
26th Annual Midea Technology Forum
Every year, global technology group Midea gathers employees and its latest products together for Annual Midea Technology Forum. For the 26th edition in 2021 at the Foshan Shunde Midea Global Innovation Centre, however, the programme of the event was further expanded, for the first time showcasing all five of the brand’s business segments – Smart Home, Electromechanical Industry, Building Technologies, Robot Industry and Digital Innovation Business – and their leading-edge technologies, as well as hosting an awards ceremony to incentivise future innovation.
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virtual
HP Indonesia – Play to Progress Virtual Launch
Gaming is more popular than ever, in many ways having surpassed the status of pastime and become a bona fide lifestyle. In Indonesia alone, since the country’s lockdown, the number of gamers is likely to have grown, with the activity increasingly taking on a role in creating communities and building personal bonds. It has made HP Indonesia’s recent online unveiling of the latest gaming PCs from HP – OMEN by HP 16 and Victus by HP 16 – a truly milestone launch event.
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virtual
HP Malaysia – Next Level WFH Campaign
In view of the country’s extended stint under lockdown, HP Malaysia aimed to attract more online traffic to boost sales of Spectre X360 14 and Envy premium laptops. The brand engaged with Infinity-Pico to develop and implement a campaign that would reach into the homes and hearts of their customer demographic.
Making a virtue of necessity, the team took working from home – colloquially known as ‘WFH’ – as the basis of the campaign. Bringing some allure the well-known abbreviation, it was entitled ‘Next Level WFH’. Further, the inclusion of prizes in the campaign meant that WFH itself would now stand for ‘Win from HP’.
digital
2021 Escape Room Experience at Midea Pop-up Store
Brimming with gamified activities and supported by extensive online content, this pop-up store in a popular Chengdu shopping centre was Midea’s way of burnishing its brand image by targeting a young and trendy audience with the launch of a new promotional character, ‘M Bo’.
The Pico team’s involvement was comprehensive, with their turnkey solution taking both offline and online facets of the project all the way from concept design to execution.