From 15 May to 2 June 2024, the Audi House of Progress Taipei showcased the German carmaker’s electric vehicle technology and brand vision with a spectacular physical-online experience. Held at Kelti International, the event targeted a wide audience including potential buyers, media, influencers, public and VIP customers.
Pico was entrusted to design the showroom as an immersive experience that resonated with Audi’s commitment to innovative technology and sustainability. Within the showroom, tailored programs and displays communicated the brand’s distinction and drive to electrification.
Attracting approximately 4,000 visitors, the event exceeded expectations in terms of participation, social engagement, reach and media value, helping to solidify Audi’s prominent position in the Taiwan market.