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What would you like to see? (We’ve done quite a bit lately)

The 43rd Bangkok International Motor Show

exhibition

The 43rd Bangkok International Motor Show

More than 37 leading car and motorcycle brands were on the scene at the 43rd Bangkok International Motor Show. Held from 23 March to 3 April 2022, the event’s ‘Keep moving forward together’ theme hinted at the shared drive to learn and improve our world – and surprise the world with new innovations. Pico was entrusted to provide design, construction, as well as project management services for 3 organizer’s standard booths on the occasion.

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Pan America Adventure Camp

activation

Pan America Adventure Camp

In September 2021, Bangkok trembled as American motorcycle-maker Harley-Davidson unveiled the latest addition to its Pan America range at the ‘Pan America Adventure Camp’ launch event. The 70 invited participants included dealers, media and customers, all of whom were treated to a memorable programme of Enduro-style ride skills training and test ride workshops that encouraged them to push the bikes to their maximum. Pico was entrusted to provide event management and operation services, ensuring that the experience went smoothly in the best possible conditions.

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The National Science and Technology Fair 2020

virtual

The National Science and Technology Fair 2020

The annual Thailand’s National Science and Technology Fair goes hybrid for the first time this year at IMPACT Challenger 2, IMPACT Exhibition and Convention Centre in Nonthaburi.

Pico has once again been entrusted by The National Science Museum and Ministry of Higher Education, Science, Research and Innovation to manage the country’s largest science and technology fair, which aims to stir excitement, inspiration and science awareness in equal measure.

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The Rama 9 Museum

innovation

The Rama 9 Museum

This massive, five-year mega-project is a triumph for Thailand, the natural world and for Pico, as we were involved in the museum from the initial 2015 feasibility study to its grand opening in December 2019.

The Rama 9 Museum is fundamentally different from other natural history museums. An homage to the ideas and ideals of His Majesty the late King Bhumibol Adulyadej The Great, exhibits in the museum’s three main galleries – ‘Our Home’, ‘Our Life’ and ‘Our King’ – show the sustainable and balanced connections between humans and nature in Thailand and every biome on Earth, as well as the scientific and nature-oriented ideas of the late king.

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2025 Low Altitude Economic Development Conference

innovation

2025 Low Altitude Economic Development Conference

A satellite of the World Manufacturing Convention, the Low Altitude Economic Development Conference was held in Wuhu, China, from 5 -7 September 2025. Pico delivered comprehensive activation services, encompassing professional conference management, commercial exhibition operations, and full designing and constructions. The extensive effort successfully transformed the 1,000-plus sq. m. conference space into a milestone gathering for the global low-altitude economy.

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Harmony OS Game booth at ChinaJoy 2025

exhibition

Harmony OS Game booth at ChinaJoy 2025

ChinaJoy is one of China’s popular interactive entertainment exhibitions, and a vital event for both gamers and the world’s biggest tech brands. At the 2025 edition in Shanghai, Pico provided diverse design and build services to deliver an extraordinary booth of over 1,000 sq. m. for HUAWEI Game Center, featuring more than 50 games to showcase the brand’s Harmony OS.

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Learning & Teaching Expo 2025

exhibition

Learning & Teaching Expo 2025

The Learning & Teaching Expo 2025 was a three-day event for educators, leaders and innovators worldwide to explore teaching methods, technology integration and strategies for student engagement. Aiming to bring new energy and value to the Expo while expanding its reach, Pico was appointed to rebrand and curate the event for key government departments and social institutions such as the Development Bureau, Education Bureau, Cyberport, Vocational Training Council, and the Digital Policy Office.

Other than designing and building ‘Infrastructure x Education STEAM’ and ‘Education Bureau (EDB)’ zones, Pico also provided comprehensive event management services for stage and functional areas where 300+ live sessions took place.

Our activation introduced a vibrant new look and an immersive, highly engaging atmosphere for exhibitors and visitors alike. Drawing on our rebranding and curation expertise, the project succeeded in enhancing the Expo’s reputation in Asia’s educational sector.

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Archer Aviation at Paris Air Show

exhibition

Archer Aviation at Paris Air Show

One of the leading electric vertical take-off and landing (eVTOL) developers, Archer Aviation’s well-attended booth at the Paris Air Show from 16–22 June 2025 was the result Infinity Marketing Team, a member of the Pico Group. Pico provided comprehensive custom design services, which brought Archer Aviation’s stand concept to life.

The project team aimed to deliver a stylish, cutting-edge edge and inspiring activations that perfectly meet the client’s brand characteristics. Pico team designed a fully immersive experience within Archer Aviation’s customised booth. The booth featured multiple function zones, suspended ceiling, and integrated LED lighting throughout, creating a 360°showcase for the ‘Air Taxi’. The activation also includes a curved 15’ high LED wall integrated with a synchronised light and sound system to deliver the brand's custom content.

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State Farm Insurance ‘Open the Vault’ campaign

activation

State Farm Insurance ‘Open the Vault’ campaign

A key part of State Farm’s integrated Batman vs Bateman campaign, ‘Open the Vault’s main purpose was to accumulate user data and opt-ins for retargeting the company’s client base. It was simultaneously a strategic promotion using the latest Batman vs Bateman commercial video, aiming to underpin the brand’s image using well-known IP.

Infinity Marketing Team (IMT), a member of the Pico Group, was appointed by State Farm to undertake the campaign and leverage the popularity of Batman into actual ROI comprising registrations on State Farm’s custom-made website. In all, the IMT team was responsible for strategy and concept development, design, social media strategy and talent sourcing.

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Vietnam Pavilion at Expo 2025 Osaka

activation

Vietnam Pavilion at Expo 2025 Osaka

Expo 2025 Osaka in Yumeshima, Japan opened its doors to the world in April 2025. Themed ‘Designing Future Society for Our Lives’, it offered nations and companies an opportunity to show off their latest innovations at one of the globe’s highest-profile events. Among those nations was Vietnam, with a 300 sq. m. pavilion created with comprehensive design and construction services from Pico.

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