HP Antarctic Dome at Coachella

Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – a mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.

REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.

TCL at CES international consumer electronics and technology show 2022

For TCL, a leader in television and consumer electronics, the recent CES international consumer electronics and technology show in Las Vegas was a high-profile opportunity to bring a spotlight to their commitment to sustainable solutions, premium technology and endless entertainment options to customers around the globe.

Pico’s design, build and event operation services helped to activate TCL’s presence and get their message across.

Click here to revisit CES and see how TCL will reshape 2022: https://www.tcl.com/us/en/ces

The 112th NAACP Virtual National Convention and 43rd ACT-SO National Competition

The National Association for the Advancement of Colored People (NAACP) has long been the pre-eminent civil rights organization in the United States. Their annual National Convention brings together social activists, industry leaders, public servants, and the general public to share experiences and ideas and discuss solutions on affecting positive change in black communities across the country.

In 2020, Pico’s Infinity Marketing Team (IMT) played a key role in taking the Convention online for the first time in response to the COVID-19 pandemic. The event successfully won a Gold in ‘Best Diversity Campaign’ and a Silver in ‘Best Virtual Event or Experience’ at the 2021 PRO Awards.

In 2021, IMT was again entrusted as lead production partner to make the 112th NAACP Virtual National Convention and 43rd ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) National Competition an even more engaging experience for all participants.

China Mobile Global Partners Conference 2022

‘Focusing on Integration and Innovation, Writing a Smart Future Together’ was the 10th anniversary theme of the China Mobile Global Partners Conference 2022. A showcase of the telecoms brand’s digital innovations achievements over the past decade, the two-day event marked the first time the Conference was held in real time on a virtual platform supported by cloud technology.  

Pico was appointed to deliver the metaverse services that would be the Conference’s backbone. The team divided the event into five major modules, created a Metaverse Innovation Pavilion, and used technologies such as 5G, Ultra HD and VR to create an immersive experience for all participants.

Metro Metaverse Design Art – ART-IN 24 (Metaverse Exhibition)

Art went underground as well as virtual during the first ‘Metro Metaverse Design Art’ (MMDA) exhibition held in Shanghai in late 2022. The immersive exhibition consisted of both a unique physical show hosted in the city’s metro and a digital twin in the metaverse. The project aimed to increase opportunities for artists and designers to connect with brands and integrate art into everyday urban life. 

Dubbed ‘ART-IN 24’, the virtual exhibition was held on the YAOLAND metaverse platform developed by Pico. Visitors needed only to log in to the ‘ART-IN 24’ island to experience the artworks as if they were physically present.

Chengdu Motor Show 2023

Marques from around the world once again drove into China for the latest edition of the annual Chengdu Motor Show from 25 August to 3 September 2023. For visitors it was a chance to get into gear with the latest industry’s debuts and splashy new technologies and features.

Pico was also there, having been appointed to activate the presences of more than 25 marques – namely ARCFOX, Audi, AVATR, Buick, BYD, Cadillac, Chery, Denza, Dongfeng Citroen, Dongfeng Peugeot, Geely, Great Wall Motor, Jaguar Land Rover, JETOUR, Lexus, Li Auto, Lynk & Co, Mercedes-Benz, ORA, Oshan, Polestar, Rising Auto, SAIC Maxus, smart and XPeng.

CM Financial Technology Metaverse

CM Financial Technology (CMFT), a subsidiary of China Mobile, is committed to expanding its business while demonstrating its innovative capabilities. To this end, the brand entrusted Pico and its YAOLAND services to create an impressive CMFT metaverse for a December 2022 debut.

The metaverse features a main island and multiple sub-islands. Using digital twin technology, the project team also generated CMFT’s first AI employee, ‘Jin Beibei’, to provide visitors with voiceover guided tours and other useful information about the brand’s business advantages. Visitors can even interact with Beibei, giving the experience an engaging – and entertaining – edge. The platform also supports login from both mobile devices and computers, opening it up to a very wide range of visitors.

Infineon Virtual Exhibition Hall

A fascinating new addition to the YAOLAND metaverse in 2022 was Infineon’s virtual exhibition hall, Giving a new impetus to digital intelligence. Infineon's online virtual showroom builds a visual creative worldview around the underlying logical proposition of the life of the city, and shows users the application scenarios of digital intelligence through three major sections (Future Mobility, Internet of Everything, and Green Energy).

Within the hall, visitors can explore futuristic urban settings, modes of transport and energy generation, and even get a preview of smart furniture in an Internet of Things home. Hotspots located throughout can be clicked for access to more tech application scenarios as well as product information.

The Land of Warriors Carnival ‘Soul Awakening’

With the end of the first series of The Land of Warriors, The Land of Warriors Carnival ‘Soul Awakening’ drew fun-loving crowds in Chengdu from 19 May to 6 October 2023. Occupying an area of 5,000 sq. m, the event featured seven themed zones, 20 photo spots, and activities such as immersive interactive entertainment experiences, AI interactions, new media performances, art exhibitions, themed concerts and speciality food markets. Another major attraction was a 360-degree immersive world featuring highly restored scenes from The Land of Warriors. Pico was commissioned to provide a full range of services for the Carnival, from design and construction to operation.

Honeywell Metaverse Innovation Summit

Held over three days in 2022 on the YAOLAND metaverse platform, Honeywell’s metaverse innovation summit focused on core themes of innovation, technology and ecosystem while hosting the launch of eight new products and solutions. The event demonstrated the brand’s digital innovation capabilities as well as its cooperation with industry partners in China’s digitalisation. PIXELS, member of the Pico Group, was appointed to provide metaverse services.

At the summit, visitors could create their own digital avatars to send texts and perform a range of expressions, movements and gestures as they interacted and explored. Highlights of the event included its six digital display boards and activities such as making posters, earning points through daily check-ins, sharing invitations with friends and more, to redeem prizes and enter into lucky draws.